Pay-Per-Click (PPC) is an excellent search results positioning strategy. Indeed it allows you to instantly show your message to users which are in an active search process for relevant keywords related to your business and offer.

 

Pay-Per-Click (PPC) Benefits

  • Instant positioning of your website in the search engine results
  • High qualified traffic: users are actively looking for your product or service
  • Full control: message, budget, etc.
  • Advanced targeting: territories, users, schedules, retargeting, etc.
  • Variety of platforms: positioning your website on platforms where is your main target (Google, Bing, Facebook, YouTube, Twitter, LinkedIn, Yahoo !, etc.)

 

Pay-Per-Click (PPC) Steps

Keywords Analysis

The most relevant keywords for your business are chosen wisely based on your objectives and budget. A competitive analysis helps us knowing your competitors positioning.

Message

The message (ads) is created based on your objectives. It has to highlight and push your business in order to attract visitors to your website. Landing pages of your website must be optimized and consistent according the message in order to maximize conversions.

Campaign

The campaign targeting (territory, types of users, schedules) and parameters (budget, auction, language, type of aircraft, etc.) must be set up properly.

Tracking & Optimization

Once the campaign is online, it must be followed and analyzed closely and continuously in order to optimize the cost of acquisition, cost per click, etc.